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Web 2.0 Enables Market Share Gain

medium_web 20_0.jpgThe December 2010 McKinsey Quarterly features an article entitled The Rise of the Networked Enterprise: Web 2.0 Finds Its Payday>.

McKinsey's findings demonstrate that "companies using the Web intensively gain greater market share and higher margins."

Marketing, collaboration and internal information sharing all benefited from Web 2.0:

  • Harry Klein's blog
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Being Customer Centric Requires CIOs and CMOs Play Nice

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I've started writing for ITEC's newsletter. ITEC produces conferences for IT professionals. ITEC helps them learn "how to tackle the challenges of an ever-changing business and technology landscape."

My focus for ITEC will be on the intersection of IT and marketing. The impact of social on businesses is requiring these two groups to collaborate and co-create value more than ever before.

Is Your Company Empathetic?

You can't gain loyalty without being trusted. You can't earn trust without demonstrating empathy. Take our 5 minute telephone assessment to measure how well your organization uses empathy to drive customer experience.
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CustEngagement Tweets

  • RT @tstaley: Social Media and Employee Engagement http://t.co/6NkJB0y6 #socbiz more engaged emps=more engaged customers — 4 days 14 hours ago
  • P&G To Lay Off 1,600 After Discovering It's Free To Advertise On Facebook http://t.co/kQccBdkG via @BI_Advertising — 4 days 19 hours ago
  • Seth's Blog: The honest broker: http://t.co/Xfz51tU2 - many leaders will do as much of this as think they can afford — 5 days 17 hours ago
  • we are soft wired with "mirror neurons", aka, empathy-consider the implications for customer & employee engagement http://t.co/4xfFMLRt — 1 week 2 days ago