customer centric

I've started writing for ITEC's newsletter. ITEC produces conferences for IT professionals. ITEC helps them learn "how to tackle the challenges of an ever-changing business and technology landscape."

My focus for ITEC will be on the intersection of IT and marketing. The impact of social on businesses is requiring these two groups to collaborate and co-create value more than ever before.

Customer centric approaches over the years have had many philosophical flavors and technical implementations including CRM, customer infallibility, consultative selling, NPS, loyalty programs, employee comp plans tied to customer satisfaction and others.

Social media has finally given companies the tools they need to really attain customer centricity.