Adam Brown, Coca Cola, 4Rs

Check out this brief but important slide deck from Adam Brown, Director of Digital Media at Coca Cola. It provides some insight into Coca Cola's social media success.

Pay particular attention to slide 22 where he spells out his 4 Rs social media strategy:

1. Review what the social media community is talking about...
2. Respond to the comments, posts and other chatter about the company with accurate information and our initiatives...
3. Record short video vignettes that respond to the conversation with "purposeful entertainment"...
4. Redirect online community members to the videos and other social media content...

Also, take a look at our new Coca Cola Social Media Snapshot.