Being Customer Centric Requires CIOs and CMOs Play Nice

I've started writing for ITEC's newsletter. ITEC produces conferences for IT professionals. ITEC helps them learn "how to tackle the challenges of an ever-changing business and technology landscape."

My focus for ITEC will be on the intersection of IT and marketing. The impact of social on businesses is requiring these two groups to collaborate and co-create value more than ever before.

My first article is entitled Being Customer Centric Requires CIOs and CMOs Play Nice. The article highlights some compelling data from a recent article from the CMO Council. I present the three things CIOs and CMOs must do to play nicely in an effort to create a customer centric organization.

Please let me know what you think of the article and let's continue the conversation here.