Commitment to Conversation

“Two monologues do not make a dialogue.” Jeff Daly, Chief Designer of the Metropolitan Museum of Art, New York, from 1979-2006.

We live in a world of immediate communication in many forms via many platforms. To some degree, everyone’s a publisher, everyone’s a content aggregator, and everyone’s an “influencer”, including your customers.

But all of these monologues are just that, monologues of pushed content that don’t equate to conversations. This raises several questions:

• Is your company actively participating in real conversations with customers?
• Do you have insight into the conversations your customers are having about you but not with you?
• Does your company have a plan for incorporating conversations into your sales and marketing tool kit?
• Conversations require listening. Does your company listen to customers more than you push messages to them?

If you answered “no” to any of these questions, you could be missing significant opportunities and threats alike.

How do we (re)learn how to listen? One way is to stop talking with our mouths/heads full.

Customer Engagement Strategies believes that listening is one of the keys to engaging in conversations, building relationships, and achieving business success.

Let’s start the conversation.