Company Overview

Who We Are
The New Marketing Imperative
What We Can Do For Your Company

Who we are…we are a marketing consulting firm that focuses on helping our clients do a better job engaging customers, which we believe is the key to business success.

What we believe…sound marketing principles must be followed and are essential to successfully engaging customers. It is critical to create a dialogue over time. We believe in developing an in-depth understanding of customers…mining different dimensions of understanding. Building a fact base is important; but understanding insights and motivations for decision making is even more critical. Putting this into action towards differentiating a company is the ultimate competitive advantage.

It is also essential to choose which groups of customers you will focus on. Strategy is all about making choices.

Dialogue, understanding, and targeting the right customers also require defining and implementing precisely the right customer touch points. Emotional, intellectual, and behavioral goals must be set and measured to ensure touch points are adding value to the relationship.

The new marketing imperative…The marketing landscape is changing rapidly…new social platforms are changing the way customers and business interact with each other, communicate with each other and influence each other. Push advertising is defunct…engaging and sharing value with them is what it’s all about. Social networks are profoundly changing marketing just as the internet has completely changed business.

Successful marketing engaging customers depends on both:

• Adherence to the strategic principles of marketing
• Adoption of social platforms

Successfully adopting one of these approaches is not sufficient. Ten years ago, many new internet business models streaked to glory, but since they didn’t adhere to sound business strategy principles they also went down in flames. The same is true for social marketing—we believe that embracing new social platforms now is essential to successful marketing and customer engagement, but will fail without being integrated with proven sound strategic marketing principles.

What We Can Do for Your Company...Customer Engagement Strategies can help your business grow faster. We do this by getting you more closely in touch with your customers, learning new insights that you can act on to gain a competitive advantage, creating ongoing conversations with your customers that will increase their loyalty to you and your customer retention rate. Our engagement experience includes:

• Developing and executing a growth strategy. We analyze your market, your competition, and your business situation and work with you to develop new ways to find new market segments to grow in, more effective messaging to communicate your value proposition and more impactful and efficient marketing and sales
• Developing new ways of getting in touch with customers, to learn new insights that you can take advantage of with new products or better marketing or customer service—end results, more loyal customers and higher revenues.
• Creating an ongoing conversation between you and your customers, through more effective touch points and utilizing social marketing tools. This results in more engaged customers and higher retention, critical in this type of commoditization and price based churning.
• Run training and development programs for your organization or your customers, in Marketing Excellence, Touch Point Optimization, Customer C-Suite Engagement, and strategic educational programs that help employees and customers gain better understanding of critical issues facing your industry.

We drive conversations within segmented markets that result in relationships that lead to business success.

Customer Engagement Strategies has deep experience in strategic marketing principles and implementation, including social platforms, sales, customer touch point programs, and employee and customer training and educational programs in multiple B2B and B2C industries.

For more information, please visit What We Do.