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Experience
Customer Engagement Strategies works with companies of all sizes in multiple industries, including:
- Software and Hardware
- Media/Publishing
- Engineering
- Professional Services
- Non-Profit
Sample past engagements include:
Content Management System - developed new messaging, new lead generation program and new customer on-boarding process for content management software developer.
Non-Profit - developed and implemented social media strategy to support new fund raising campaign. Strategy focused on audience definition, messaging, metrics, and platforms to leverage(which included Twitter, Facebook, YouTube, Flickr, Digg, Stumbleupon, Mixx, Gabbr, and two web sites).
Cybersecurity Software - developed competitive analysis and positioning, collateral and web content, graphic and web designs, and sales presentations for a spin-off cybersecurity solution from a privately-held $140M software firm.
Engineering Firm - redesigned and managed an annual customer meeting for a $3.5B privately-held engineering company. Defined new strategy and positioning, developed content, and measured program performance.
Architectural Firm - conducted a Strengths-Weaknesses-Opportunities-Threats (SWOT) analysis for a $350M architectural firm. Resulted in an 18-month marketing plan. Streamlined existing marketing processes. Established new marketing team communications processes.
Read more about how Customer Engagement Strategies has helped clients succeed.
