KISS: New Meaning For an Old Acronym

KISS. A four letter acronym that we all know means "keep it simple stupid."

Here's a new meaning for KISS as it relates to customer engagement, marketing and sales today:

K - know your clients through market segmentation

I - [participate] in conversations with clients and prospects through social media and plain old talking

S - seek mutual value, that is co-create value with clients

S - sell and support by leveraging meaningful touch points and content