The Most Simple Success Formula Ever

Here's the most simple success formula ever. It will drive business success by driving customer and employee trust.

This formula is especially effective when thinking about customers - their experiences; what you want them to feel, think and do; and what kind of processes and systems you need to build to support them.

1. Treat people the way you want to be treated without fail.
2. Given that human beings are involved you will fail at some point. When it happens see #1.
3. Make steps #1 and #2 the foundation of your business strategy, the essence of your brand.

Applying the Golden Rule will drive performance improvement into every part of your business - HR, operations, sales, marketing, service, management.

And the big payoff is an increase in the trust level people have in your company.

Trust is the most important brand attribute a company (or person) can have. No trust means no repeat business, no referrals, no employees, no success.

The Golden Rule can be applied in a very practical manner. Your CRM system should be able to run a report of most frequent customer complaints. Review the associated processes. Put your place in your customers' position. Consider the changes you may need to make.

As always, value must always be part of your considerations. The value of the experience for the customer and the value of getting it right to your company have to be measured against the cost to deliver it.

Here's a short, philosophical essay that addresses all the assumptions I'm making about the Golden Rule and its application.

I look forward to your thoughts.