Podcasts

Our podcasts are brief (under 10 minutes) and to the point. They are focused on how to get and stay engaged with customers.

Take a listen and let us know what you think.

If you have suggestions for future podcasts, please let us know.

Marketing Principles Series

Presented by Dave Mahder

This podcast series explores this definition of marketing in-depth:

“Marketing is a dialogue over time with specific groups of customers whose needs you understand in depth and for whom you develop an offer with a differentiated advantage over the offer of your competitors.” (Thanks to Al Ries for this definition.)"

The Definition of Marketing Published June 1, 2009

A Dialogue Over Time Published June 21, 2009

Additional Podcasts

“The New World of Marketing: Conversations, Segmented Markets, Co-Creating Value” Presented by Harry Klein Published June 22, 2009